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| No Author "Win" 3/14/2014 via Pixabay. Public Domain. |
1. Mark with an "x" where you feel your target audience currently stands on the issue below (space exploration BAD because Earth problems):
←-------------------------X--------------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←----------------------------------------------------|--------------------------------X------------------------>
Strongly Totally neutral Strongly
agree disagree
3. Check one (and only one) of the argument types below for your public argument:
___X__ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
My argument, for one, acknowledges, and tries to respond to the emotional pull of not wanting to abandon those in need, by citing examples of how NASA also helps those in need. Also, I took the stance that agreed that those in need deserve help, but showed that it doesn't have any impact on whether or not NASA's funding is justified.
5. Identify the specific rhetorical appeals you believe you've employed in your public argument below:
Ethical or credibility-establishing appeals
Telling personal stories that establish a credible point-of-view
__X__ Referring to credible sources (established journalism, credentialed experts, etc.)
__X__ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
__X__ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
__X__ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)
Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
__X__ Openly acknowledging counterarguments and refuting them intelligently
__X__ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)
Other: ---
Emotional appeals
Telling personal stories that create an appropriate emotional impact for the debate
Telling emotionally compelling narratives drawn from history and/or the current culture
Employing the repetition of key words or phrases that create an appropriate emotional impact
__X__ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
__X__ Appropriate use of humor for subject matter, platform/website, audience ("appropriate" being not much at all)
__X__ Use of “shocking” statistics in order to underline a specific point
__X__ Use of imagery to create an appropriate emotional impact for the debate
Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
Use of music to create an appropriate emotional impact for the debate
Use of sound effects to create an appropriate emotional impact for the debate
__X__ Employing an engaging and appropriate tone of voice for the debate
Other: ---
Logical or rational appeals
Using historical records from credible sources in order to establish precedents, trends, or patterns
__X__ Using statistics from credible sources in order to establish precedents, trends, or patterns
Using interviews from stakeholders that help affirm your stance or position
Using expert opinions that help affirm your stance or position
__X__ Effective organization of elements, images, text, etc.
__?__ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.) - Maybe a text-based equivalent?
__X__ Crafted sequencing of images/text/content in order to make linear arguments
__X__ Intentional emphasis on specific images/text/content in order to strengthen argument
_N/A_ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
Other: ---
6. Links to examples (OP-EDs from LA Times):
A common-sense solution to the Uber vs. taxi wars.
Think religion makes society less violent? Think again.
We should look less hard for cancer.
6. Links to examples (OP-EDs from LA Times):
A common-sense solution to the Uber vs. taxi wars.
Think religion makes society less violent? Think again.
We should look less hard for cancer.
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